Five Seed Laddu in a hammered brass bowl beside a blue NEELAVA gift box, with almonds, figs, dates and seeds.

SMALL-BATCH MITHAI · JABALPUR

जैसे घर में बनती है — बस, और भी जतन से।

Mithai, made the long way.

Neelam makes them in small batches in Jabalpur — five seeds, almonds, anjeer and dates, with no added sugar. Nothing rushed, nothing hidden.

FSSAI Registered

Small-Batch Craft

Thoughtfully Sourced Ingredients

Made in Jabalpur

How it began

It started with curiosity, not a business plan.

पहले घर के लिए। फिर सबके लिए।

Neelam has always liked making things — trying something, adjusting it, trying again. What she kept returning to were the traditional foods of Madhya Pradesh: what people here have eaten for generations, and why it worked. She was making these at home long before anyone suggested selling them. NEELAVA grew out of that.

Read our story

Our signatures

One sweet. It took a while to get right.

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Five Seed Dry Fruit Laddu in a hammered brass bowl

No added sugar

Five Seed Laddu

No added sugar. Dates and figs do the work.

Contains naturally occurring sugars from dates and figs.

Flax, pumpkin, chia, watermelon and sunflower seeds, with almonds, anjeer and dates, bound in ghee. Dense, nutty, and sweet the way dried fruit is sweet.

Order now

One for now. More on the way.

अभी तो शुरुआत है।

Gifting, made personal

Gifts that don't get re-gifted.

शगुन भी, स्वाद भी।

Festive boxes, wedding shagun, corporate hampers. Tell us the occasion, the number of boxes and the date — we'll come back with options and pricing the same day.

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